About The Care Letter
Wirecutter for elder care, for the working sandwich generation.
The Care Letter is a twice-weekly newsletter and searchable resource hub for the roughly 10 million Americans — most of them in their 40s and 50s — who are raising kids while also caring for aging parents. We exist because the resources available to those caregivers are largely fragmented, vendor-biased, or impossibly time-consuming to navigate. We're trying to fix that.
The editor
Jordan Sauchuk is the founder and editor of The Care Letter. He didn't come to caregiving from a clinical or legal background. He came to it the way most people do: a family member needed help, then another, and the realization set in that the resources available to working caregivers are largely fragmented, vendor-biased, or impossibly time-consuming to navigate. Medicaid eligibility pages buried five clicks deep on a state agency site. Memory care decisions made under deadline. Tax deductions missed because no one in the family had time to find them. Seeing how underserved the eldercare community is — and how isolated their adult-child caregivers feel — became the motivation to build something better.
Jordan also leads Global Pioneers LLC, a tech services firm whose work centers on a single problem: cutting through the noise in an increasingly AI-saturated information landscape to surface what's actually useful. That perspective is exactly what The Care Letter brings to eldercare — careful curation, source verification, and editorial discipline applied to a subject most media covers either too broadly or too slowly.
The Care Letter publishes twice a week with one mission: save working caregivers hours of fragmented research per major decision, surface what's worth knowing before it becomes urgent, and never recommend what the editor wouldn't recommend to his own family. Every issue ends with a next action you can take this week.
Reach Jordan at jordan@thecareletter.com or find him on LinkedIn.
How we work (transparency)
The Care Letter uses modern editorial tools, including AI assistance, to research overnight news, identify which stories matter most to working caregivers, and produce first drafts. Every issue is reviewed and approved by Jordan before send. The voice, the recommendations, the editorial judgments — those are Jordan's. The cost-efficient research and drafting that makes a 2x/week cadence economically viable for an independent publication — that's the AI.
We disclose this here because we think you deserve to know how the sausage gets made. We don't lead with it in our marketing because what we're selling is editorial trust, and the trust is in the editorial review, not the production method.
What we won't do
- Recommend specific Medicare plans by name (federal CMS marketing rules; we send plan-comparison readers to broker partners who handle compliance)
- Give personalized medical, legal, or financial advice (we publish information; you consult professionals)
- Accept lead-generation percentages from facilities or providers (we take flat annual fees for directory listings — the difference is why our recommendations stay honest)
- Mask sponsored content or hide affiliate relationships
What we will do
- Tell you what something costs, in dollars
- Tell you what the gotcha is
- Tell you when to call a lawyer, a broker, a doctor, or a CPA
- Show you the primary source we used
- Recommend providers we'd recommend to our own families
How we make money
Five layers, none more than ~35% of revenue:
- Newsletter sponsorships — clearly labeled, always editorially independent
- Affiliate referrals — Medicare brokers, long-term care insurance, elder law, medical alerts (all disclosed before the link, never after)
- Premium subscription — $9/mo or $79/yr, unlocks tools and expert Q&As
- Sponsored long-form guides — clearly labeled, we keep editorial control
- Provider directory — flat annual fee from vetted providers (not lead-gen percentages); inclusion is editorial, not paid endorsement
We're transparent about this stack because our entire business model assumes our readers' trust is worth more than any single sponsor.
Get in touch
- General: hello@thecareletter.com
- Editor: jordan@thecareletter.com
- Press: press@thecareletter.com
- Sponsors: sponsors@thecareletter.com
The Care Letter publishes general educational information. It is not legal, medical, financial, or tax advice. Consult a qualified professional for guidance on your specific situation.